Yesterday, I posted this:
It could become my most-liked post ever. It already is the most liked post for the Chase account, breaking the previous record of 199k from this post:
The only other one to beat is this post from the John W. Rich account:
So why is this post getting so many likes?
A viral post is all about framing:
In this case, I framed a common debate (gay marriage) in a new way that most people probably hadn’t thought of.
One of Chase’s common themes is only caring about deeply personal issues from a financial perspective. For example:
I played around with the phrasing of the first post for probably 10 minutes or so before coming up with post I made.
There was no exact process for this. Instead, I’m just turning over random ideas in my head and changing out slight details until I land on something that I think will work.
It’s much more of an art than a science, and I’ve developed a feel for what will work.